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  • 北京爱奇艺科技有限公司

    发布日期2017年07月06日

    爱奇艺,中国视频行业领先者。2010年4月22日正式上线,秉承“悦享品质”的品牌口号,积极推动产品、技术、内容、营销等全方位创新,为用户提供丰富、高清、流畅的专业视频体验,致力于让人们平等、便捷地获得更多、更好的视频。目前,爱奇艺已成功构建了包含电商、游戏、电影票等业务在内、连接人与服务的视频商业生态,引领视频网站商业模式的多元化发展。

    爱奇艺品质、青春、时尚的品牌调性深入人心,网罗了中国最广大的年轻用户群体。爱奇艺打造涵盖电影、电视剧、综艺、动漫在内的十余种类型的中国最大正版视频内容库,并通过“爱奇艺出品”战略的持续推动,让“纯网内容”进入真正意义上的全类别、高品质时代。同时,作为中国付费用户规模最大的视频网站,爱奇艺倡导“轻奢新主义”的VIP会员理念,主张人们对高品质生活细节的追求,坚持为广大VIP会员提供专属的海量精品内容,极致的视听体验,以及独有的线下会员服务。

    2014年,爱奇艺在全球范围内率先建立起首个基于搜索和视频数据理解人类行为的视频大脑——爱奇艺大脑,用大数据指导内容的制作、生产、运营、消费。并通过强大的云计算能力,以及领先行业的带宽储备,和全球最庞大的视频分发网络,为用户提供更好的视频服务。在技术与内容双核驱动的新体验营销时代,爱奇艺创造性地提出了“iJOY悦享营销”客户服务价值观和方法论。通过多屏触点、创意内容、技术优化、互动参与、实现购买等路径全面提升ROI,让客户享受到创新营销带来的成功与快乐。

    未来,爱奇艺将在多元化的内容储备、个性化的产品体验、定制化营销服务领域继续发力,引领视频体验革命。不断提升连接人与服务的能力,更好的改变人们的生活。

     

     

    iQIYI, who pioneered video services in China, was established on April 22nd 2010 in the spirit of “Joy & Quality”. From the beginning, iQIYI actively promoted innovation in product design, technology, content, and marketing even as they prioritized a rich, high definition, smooth and professional video experience providing better videos – and a wider selection – for all users. Currently, iQIYI has successfully built a video eco-business that includes e-commerce, game, and movie ticketing building key connections between people and services. iQIYI has established itself as a leader in the diversified development of a video website business model.

    iQIYI’s brand, perceived as high quality, fashionable and appealing to young people, is highly popular among the youth market in China. They distribute China’s largest authorized video library divided into ten categories, including movies, TV series, variety shows and cartoons. These segments are growing continuously based on the strategy of “iQIYI Production”, which ensures a truly holistic and premium era for “pure online content”. Meanwhile, as a video website with the largest number of paying subscribers in China, iQIYI advocates the VIP concept of “new affordable luxury” for people seeking high status lifestyle markers. iQIYI also consistently provides a high volume of exclusive quality content for VIP members, as well as an extraordinary audio and visual experience and unique offline member services.

    In 2014, iQIYI introduced the first “video brain” in the world – iQIYI Brain is based on search and video data to understand human behaviors through content creation, production, operation and consumption. Using sophisticated data analysis plus robust cloud computing, industry leading bandwidth capacity and the world’s largest video distribution website, iQIYI is able to provide top-tier and intuitive video services for all of its users. iQIYI has created a customer service value and methodology called “iJOYMarketing”. In the current “experience marketing era”, propelled by the twin drivers of technology and content, ROI will be completely transformed via multi-screen touch functions, innovative and original content, technological optimization, interactivity, ecommerce, and other pathways for customers to enjoy the leisure and entertainment options they have come to expect from a creative company.

    In the future, iQIYI will continue to strengthen its diversified content repository, individulized product experience and customised marketing services and to lead the video experience revolution through continuously improving the connection between services and people who aspire for a better and richer lifestyle.

     

     

     

     
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